72 Hour Web Design
SEO Terms of Service & Client Agreement
Operated by AAERO, LLC
Effective Date: Jan 1, 2025
This SEO Agreement (“Agreement”) is entered into between the Client (“Client”) and AAERO, LLC, doing business as 72 Hour Web Design (“Company”, “We”, “Us”). By purchasing or initiating SEO services, the Client agrees to the following terms:
1. Scope of Services
The Client is purchasing a monthly SEO package as outlined on our website, which may include (depending on the package level):
- Google Search Console and Google Analytics 4 setup
- Keyword and competitor research
- On-page optimization (meta, headings, content, images)
- Technical SEO
- Blog content creation
- Google Business Profile optimization or management
- Citation building and map boosting
- Ranking reports and performance summaries
Additional services outside the scope of the selected package may be available for an added fee.
2. Performance Disclaimer
SEO is a long-term marketing strategy. While we employ industry best practices and data-driven methods, we do not guarantee rankings, leads, traffic increases, or any specific performance outcomes.
The Client acknowledges that:
- Search engine algorithms are controlled by third parties and may change at any time.
- Rankings fluctuate naturally and may vary by location, device, and time.
- Competitor activity, market saturation, and budget limitations may impact results.
72 Hour Web Design is not liable for ranking drops, penalties, lead generation issues, or platform performance.
3. Communication Policy
The Client agrees to maintain reasonable communication expectations. Specifically:
- Frequent or disruptive communication (e.g., daily calls/emails for updates) is not permitted.
- Monthly reporting and/or consultation is provided based on the selected package level.
- Status updates will be provided proactively through reports or as needed during campaigns.
If extended consultation or project meetings are required, they must be pre-scheduled and may incur an additional hourly fee.
4. Additional Work & Billing
SEO packages include only the services listed. If the Client requests services outside the scope of their selected plan, they will be billed as follows:
- Hourly rate for out-of-scope work: $135/hour
- Larger requests may be quoted as fixed-price projects
- All additional work must be agreed to in writing before execution
Examples of out-of-scope work may include but are not limited to: additional blog posts, new service pages, complex technical fixes, page speed optimization beyond initial setup, graphic design work, plugin troubleshooting, or emergency support.
5. Client Responsibilities
To ensure project success, the Client agrees to:
- Provide timely access to necessary platforms (e.g., website, hosting, Google Business Profile)
- Deliver requested assets (e.g., images, brand guidelines) as needed
- Not make major site edits that interfere with SEO work without prior consultation
- Respond to communication in a timely manner
Failure to fulfill these responsibilities may impact campaign performance and delay progress.
6. Payment & Billing
- All SEO packages are billed monthly in advance.
- Billing will show as AAERO, LLC.
- Services automatically renew each month unless canceled in writing at least 7 days before the next billing cycle.
- There are no refunds once services have been delivered or initiated.
Late payments may result in paused services or loss of progress due to delays in work.
7. Termination
Either party may cancel SEO services with written notice at least 7 days prior to the next billing date.
No partial refunds will be issued for canceled mid-cycle services.
72 Hour Web Design reserves the right to cancel or pause service at any time for violations of this agreement, non-payment, or unreasonable client behavior.
8. Legal & Liability
The Client agrees to hold harmless AAERO, LLC, 72 Hour Web Design, its contractors, employees, and representatives from any claims, damages, or losses related to:
- Rankings or traffic performance
- Website penalties
- Changes to third-party platforms or algorithms
- Lead generation outcomes
- Misuse of access credentials provided by the Client
This includes any direct or indirect loss of business, revenue, or reputation.
9. Copyright & Intellectual Property
Any content, strategies, or materials created by 72 Hour Web Design remain the intellectual property of the Company unless otherwise stated in writing.
Clients may not resell, duplicate, or distribute Company content without permission.
10. Governing Law
This Agreement shall be governed and interpreted by the laws of the State of Colorado. Any disputes shall be resolved in Douglas County, Colorado courts.
11. Entire Agreement
This document constitutes the full agreement between the Client and AAERO, LLC.
No verbal or informal arrangements shall override the terms herein unless signed by both parties.
By purchasing SEO services or initiating work with 72 Hour Web Design, the Client acknowledges they have read and agreed to be legally bound by this Agreement.