SEO Terms of Service
Last Updated: 01/01/2025
These Terms of Service (“Agreement”) are entered into by and between 72 Hour Web Design dba. AAERO LLC (“Provider”) and the client (“Client”) to outline the terms and conditions under which SEO (Search Engine Optimization) services will be provided. By engaging our services, Client agrees to the following terms:
1. No Guarantees of Specific Results
1.1. The Client acknowledges and agrees that SEO results depend on numerous factors outside of the Provider’s control, including but not limited to:
- Search engine algorithm changes.
- Competitor activities.
- Client’s website history, structure, and content.
- External factors such as market conditions.
1.2. Provider makes no guarantees, representations, or warranties regarding specific rankings, traffic increases, lead generation, or revenue growth. Any estimates provided are for informational purposes only and should not be considered guarantees of future performance.
2. Client Responsibilities
2.1. The Client agrees to provide timely access to all necessary website credentials, analytics, and requested materials to facilitate the SEO process.
2.2. The Client acknowledges that delays or failures in providing necessary access or materials may impact the effectiveness of the SEO services.
2.3. The Client agrees to notify the Provider in writing before making any changes to the website that may impact SEO performance, including but not limited to:
- Changes to website content, URLs, or structure.
- Addition of third-party plugins, themes, or integrations.
- Changes to server settings or hosting environment.
2.4. The Provider is not responsible for any negative impact on SEO performance resulting from unauthorized changes made by the Client or third parties.
3. Search Engine Algorithm Changes
3.1. The Client acknowledges that search engines frequently update their algorithms and that such changes may impact website rankings and traffic.
3.2. The Provider will take reasonable steps to adapt strategies to align with industry best practices following major algorithm updates but cannot be held responsible for fluctuations in rankings or website performance resulting from such changes.
4. Third-Party Actions
4.1. The Provider is not responsible for any ranking losses, penalties, or other negative SEO impacts caused by third parties, including but not limited to:
- Unauthorized website modifications.
- Spammy backlink practices.
- Competitor activities.
- Hosting or server issues beyond Provider’s control.
4.2. If any third-party action negatively affects SEO performance, the Provider may, at its discretion, offer corrective measures at an additional cost.
5. Payment and Refund Policy
5.1. The Client agrees to pay fees as outlined in the service agreement or proposal. All payments are non-refundable unless otherwise agreed in writing.
5.2. The Client acknowledges that SEO is a long-term process and agrees that payment obligations are not contingent upon specific performance outcomes.
6. Limitation of Liability
6.1. To the fullest extent permitted by law, the Provider shall not be liable for any indirect, incidental, consequential, or punitive damages, including but not limited to loss of profits, business opportunities, or data.
6.2. The total liability of the Provider for any claims arising under this Agreement shall not exceed the total amount paid by the Client in the preceding three (3) months.
7. Termination of Services
7.1. Either party may terminate this Agreement with [X] days’ written notice. Any outstanding payments for services rendered must be settled upon termination.
7.2. Upon termination, the Provider is not obligated to retain any SEO-related data or materials beyond the termination date.
8. Confidentiality
8.1. The Provider agrees to keep all Client-provided information confidential and use it solely for the purpose of delivering SEO services.
8.2. The Client agrees not to disclose proprietary SEO strategies, reports, or other materials provided by the Provider without express written consent.
9. Governing Law
9.1. This Agreement shall be governed by and construed in accordance with the laws of the State of [Your State], without regard to conflict of law principles.
9.2. Any disputes arising under this Agreement shall be resolved through arbitration in [Your Jurisdiction].
10. Acceptance of Terms
By engaging the Provider’s services, the Client acknowledges that they have read, understood, and agreed to these terms and conditions.
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