Start Smart. Grow Confidently.
Whether you’re launching your first business or getting serious about growth, this Marketing Starter Kit is built just for you. Start with the essentials, and scale up as your business grows. We’ve made it simple, effective, and affordable.
📍 Phase 1: Build Your Local Presence – $395/mo
- Google Business Profile Setup & Optimization – Be found when locals search for your service.
- On-Site SEO – We optimize your website pages to help Google understand what you do. Think of it like labeling sections in a book—it helps readers (and search engines) find what they need fast.
- 1 Monthly Blog – Fresh content designed to help you rank higher and show your expertise.
📈 Suggested Add-Ons
Ready to step it up? These optional add-ons help you stay in front of your audience, grow your brand, and capture more leads as you gain traction.
- 🔁 Retargeting: $250/mo (estimated ad budget) – Adds a 90-day cookie so your ads follow visitors after they leave your site. Great for staying top of mind.
- 📘 Facebook Management: $500/mo + $150 boost budget – We post 2–3 times weekly and run targeted ads to expand your reach and build engagement in your local market.
💰 Phase 2: Paid Ads – Turn Up the Volume
Once your local presence is solid, paid ads help you generate leads faster. These campaigns drive traffic to your website, get your brand in front of the right people, and create momentum.
- Google Ads: Minimum $1,000/month – Target people searching for your services right now.
- Facebook Ads: Minimum $500/month + ad spend – Reach new customers with engaging, targeted campaigns on Facebook and Instagram.
📺 Phase 3: Go Big with Connected TV, YouTube & Geofencing
If you’re ready to reach thousands—or millions—of potential customers, this is where high-growth businesses invest next. These advanced campaigns deliver massive exposure and ultra-targeted visibility.
- Connected TV: Stream your brand directly into living rooms through Hulu, Roku, and more.
- YouTube Pre-Roll Ads: Run short, targeted videos in front of the right audience at the right time.
- Geofencing: Serve location-based ads to customers who visit your competitors or local hotspots.
Estimated minimum spend: $5,000/month+
📅 Marketing Growth Timeline
Every business grows at a different pace, but here’s a proven roadmap for when to level up your marketing strategy based on momentum and budget.
- 📍 Month 1–3: Launch with Local SEO – $395/mo
- 🚀 Month 3–6: Add Facebook Management + Retargeting – Grow visibility and engagement
- 💰 Month 6–9: Introduce Google & Facebook Ads – Bring in leads on demand
- 🎯 Month 9–12+: Scale with Connected TV, YouTube Ads & Geofencing – Dominate your market
The more your business grows, the more marketing firepower you’ll be ready for.
📊 How Much Should You Spend on Marketing?
We recommend allocating 5–10% of your annual gross revenue toward marketing. Use the calculator below to estimate your budget:
